Coverage log

The coverage log is your record of every time your organisation appears in the media — the evidence base for the impact of your comms.

Log a piece of coverage

1. Communications → Coverage log → New coverage.
2. Enter the headline and the outlet (e.g. Haaretz, a local radio station).
3. Choose the type — article, TV, radio, online, social, print.
4. Set the sentiment — positive, neutral or negative.
5. Record the publish date, the estimated reach (audience size) and the URL.
6. Optionally link it to a contact and a campaign.

Getting value from it

Because coverage links to campaigns, the campaign report and dashboard can show how much press a push generated and the overall sentiment. Over time the log becomes a clip book you can show funders and leadership.

Next step

Pitching tracker →