Campaigns
A campaign is the umbrella for a coordinated push — a product launch, an awareness week, a fundraising appeal. Content, events and coverage all link back to it, so you can measure the whole effort in one place.
Create a campaign
- Communications → Campaigns → New campaign.
- Give it a name and an objective.
- Pick the channels you'll use (Facebook, Instagram, website, email, etc.).
- Set start and end dates and an optional budget.
- Save. You are set as the owner automatically.
Statuses
A campaign moves through Planning → Active → Paused → Done (or Cancelled). Change the status as the campaign progresses so the dashboard stays accurate.
Recording results
When the campaign wraps, open it and fill in the Results section:
- Reach, engagement, conversions and spend.
- A short summary of what happened.
The campaign report
From the campaigns list, use the row actions to export a campaign report (PDF or print). It pulls together the linked content, coverage and events alongside the results you recorded — ready to share with leadership or a funder.